01 • BOOZ ALLEN
VIDEO DEVELOPMENT SYSTEM
Built a standard path for video at Booz Allen—intake, planning, production, review, approval, and delivery—so every request moved through the same clear, repeatable process with less friction along the way.
The system brought four pieces together: a Video Development Playbook defining each stage and who owns it, an intake form as the single front door, SharePoint tracking for every request, and approval workflows at the script and final-cut stages. The goal: one process teams could follow instead of reinventing it project by project.
Process Enablers slide from the Video Development Playbook
Intake form
SharePoint tracker
CREATIVE OPS & ENABLEMENT • CREATIVE PRODUCTION • DIGITAL CONTENT & EXPERIENCE
02 • HALFAKER
ENTERPRISE REBRAND
Led strategy and creative execution for Halfaker’s enterprise rebrand, then carried it into every channel—website, social, collateral, sales enablement, and corporate communications—with governance to keep it consistent as it scaled.
Internal wellness program promotion
Website blog post infographic
Event demo video
Sales enablement slick sheet
BRAND STRATEGY • CREATIVE PRODUCTION • DIGITAL CONTENT & EXPERIENCE • INTEGRATED MARKETING
03 · CAMPAIGNS SHOWCASE
CAMPAIGNS & MESSAGING
Campaigns that connect market priorities, customer needs, and subject-matter expertise, turning what an organization knows into stories its audiences want to follow.
BOOZ ALLEN · TECH IN HEALTH
A 12-week thought leadership campaign across six healthcare markets: emerging tech, mission outcomes, and industry trends.
Role: Messaging, Creative, Project Manager
LinkedIn post imagery
SAIC · HEALTHCARE AWARENESS
An integrated awareness campaign introducing SAIC’s expanded healthcare capabilities to federal health audiences after a major acquisition.
Role: Messaging, Creative, Project Manager
Full- and half-page ads
ZweigWhite Marketing Excellence award submission assets
Campaign posters, shipped to each US office
DEWBERRY • CRM ADOPTION
Updating contacts is nobody’s favorite task. To drive CRM adoption, my team turned it into a home-front rally, an internal campaign inspired by classic American wartime posters, asking everyone to do their part.
Recognition: Second Place, ZweigWhite Marketing Excellence Awards (2009) — innovation in internal marketing • Role: Photoshoot coordination, creative development
INTEGRATED MARKETING • COMMUNICATIONS & STORYTELLING • CREATIVE PRODUCTION
04 • CREATIVE SHOWCASE
VISUAL STORYTELLING
Complex systems, transformation strategies, and technical solutions, turned into visuals that show stakeholders how something works—and why it matters.
Transformation explainer (video, short snippet)
Solution graphic depicting modernization of a legacy system at VA
Value proposition and past performance in support of FAA capture
Task execution graphic
Showcasing design team’s accomplishments
COMMUNICATIONS & STORYTELLING • CREATIVE PRODUCTION