Strategic Direction + Tactical Execution
This is what happens when a creative has a communications background and a bias for operational efficiency. My approach is simple:
Understand the solution → Shape the narrative → Design the visual system → Deliver the story across campaigns and proposals
Areas of Focus
Visual frameworks that communicate complex solutions.
Campaigns designed to increase engagement and support growth initiatives.
Visual frameworks
designed for clarity and
brand consistency.
Video and motion content that translates complex ideas into engaging digital stories.
Most recent EXPERIENCE
Booz Allen Hamilton
Strategic Communications & Solution Storytelling Lead
05/2023 – PRESENT
Strategic communications and visual storytelling leader supporting growth across the federal healthcare market. Translate complex technical and operational concepts into clear narratives used in marketing campaigns, capture strategy, proposals, and executive communications.
Key Accomplishments
Authored Concept of Operations (ConOps) training materials featured in Booz Allen’s Civil Sector Solution to Win training, improving how pursuit teams communicate operational approaches and solution value.
Developed solution narratives and frameworks supporting $14B+ in federal healthcare pursuits, strengthening proposal positioning and executive messaging.
Developed a Video Development Playbook establishing repeatable intake, storyboard, and production workflows now used across the Civil Sector.
Strategic Contributions
Translate complex technical and operational concepts into clear solution narratives and visual frameworks that strengthen proposal strategy, marketing communications, and executive messaging across presentations, digital media, and video.
Partner with capture managers, business development leaders, and marketing teams to shape positioning and communicate differentiated value across federal healthcare pursuits.
Develop ConOps, operating models, and solution frameworks that clarify delivery approach and align internal stakeholders.
Mentor graphics professionals in strategic communication, proposal storytelling, and visual narrative development.
Develop reusable communication frameworks that improve clarity, efficiency, and consistency across marketing and pursuit communications.
Education
James Madison University
B.S., Communication, 2003 Concentration in Public Relations, Graphic Design Minor
Digital Platforms
Adobe Creative Cloud
Acrobat, Illustrator, Photoshop,
InDesign, Premiere Pro
Microsoft 365
PowerPoint, Word, Excel, SharePoint, Power Automate
Marketing & Digital
LinkedIn Campaign Manager, Sales Navigator, Squarespace, WordPress, MailChimp, Zapier, GA4, Hootsuite, Descript (AI / Video)
“Victoria is one of the best visual designers I’ve worked with. She has a rare ability to transform complex ideas into clear, effective visuals—especially in the challenging environment of proposal development where constraints often lead to overly wordy graphics. Her work consistently strengthens the clarity and impact of our proposals. She is also a natural leader who elevates those around her. Victoria approaches design as a problem-solving discipline, facilitating brainstorming sessions, asking thoughtful questions, and helping teams shape stronger solutions.
While I collaborate with her most often on proposal graphics, her contributions extend to positioning, communications, client engagement, and social media. Her work has a measurable impact on improving the quality and competitiveness of our capture and proposal efforts.”
What People Are Saying
“Victoria brings a strong combination of creativity, strategic thinking, and visual communication to her work. She has a unique ability to synthesize multiple viewpoints and translate them into clear themes and compelling visuals that help teams articulate value more effectively. Her strengths in graphic design, storytelling, and collaboration make her a trusted partner across projects.
One opportunity for growth is scaling her impact by sharing more of her expertise with others. Developing “how-to” guides, leading short knowledge-sharing sessions on strategic marketing, and helping build learning resources would allow more people to benefit from the skills she brings to the team.
On a personal note, she is one of my favorite people to collaborate with when developing ideas. She listens carefully, asks insightful questions that uncover core value and audience alignment, and quickly explores multiple concepts to identify the strongest direction. Her ability to turn ideas into clear, visually compelling materials makes her an invaluable partner in shaping communications that resonate.”
“I have worked with Victoria on multiple business development and proposal opportunities, most recently the DAIMO demo. She consistently produces visually compelling graphics that translate complex and highly technical ideas into clear, effective communication. Victoria is particularly skilled at facilitating discussions that uncover the key information needed to turn complicated solutions into visuals that resonate with clients.
She works quickly, adapts easily to new subject matter, and can develop strong visualizations even when tackling unfamiliar technical concepts. Beyond her design expertise, she contributes thoughtful ideas that strengthen the overall strategy and presentation of our work. Her combination of strategic thinking, collaboration, and visual storytelling makes her an invaluable partner on business development and proposal efforts.”
