Creative and marketing leader.
For more than two decades, I’ve worked at the intersection of creative, strategy, and execution, turning complex ideas into clear, compelling experiences and building the processes that help great work get done. From brand and campaigns to digital experiences, video, events, and AI-enabled workflows, I bring creative judgment, operational thinking, and hands-on experience with the tools to move ideas from concept to delivery.
My Areas of Expertise
Creative Production
Brand campaigns, video, event showcase, and digital creative from concept through final delivery.
Integrated Marketing
Campaign development, thought leadership, social media, digital marketing, and content strategy.
Brand
Strategy
Market positioning, brand governance, messaging frameworks, customer engagement.
Visual
Storytelling
Executive messaging, presentations, thought leadership, and storytelling made clear.
Creative Operations
Processes, workflows, and systems that help creative teams work smarter, move faster, and deliver consistently.
Digital Content
& Experience
Web, video, digital content, and experiences designed around how people engage.
Most Recent Experience
Marketing, Brand, and Positioning Lead
Booz Allen Hamilton
05/2023 – Present
Key Achievements
Created solution narratives, positioning frameworks, and communication strategies supporting more than $14B in federal healthcare opportunities.
Standardized video production across the Civil Sector by developing its first Video Development Playbook, establishing repeatable processes for intake, storyboarding, production, review, and delivery while improving brand consistency and production efficiency.
Authored ConOps training materials adopted by Booz Allen's Civil Sector Solution-to-Win program.
Strategic Contributions
Serve as marketing and brand lead for six healthcare markets, coordinating customer-facing campaigns, executive messaging, creative content, and high-visibility growth initiatives across multidisciplinary teams.
Lead cross-functional development and production of brand-aligned campaigns, videos, presentations, and digital content, coordinating stakeholders, creative requirements, review cycles, and final delivery.
Develop integrated customer engagement campaigns supporting priority healthcare pursuits and growth initiatives through executive communications, social media, digital content, and video storytelling.
Partner with account leadership, capture teams, marketing stakeholders, and creative resources to establish priorities, develop messaging, and move complex initiatives from strategy through execution.
Translate complex technical concepts into customer-centered narratives and creative communications that improve understanding, engagement, and decision-making.
Establish repeatable content development processes, governance standards, and brand storytelling frameworks to improve consistency and execution across marketing and communications.
Mentor communications and creative professionals in strategic messaging, visual storytelling, customer engagement, and brand communications.
Education
James Madison UniversityB.S., Communication, 2003
Concentration in Public Relations, Minor in Graphic Design
Digital Platforms
Adobe Creative Cloud
Acrobat, Illustrator, Photoshop, InDesign, Premiere Pro (Video)
Microsoft 365
PowerPoint, Word, Excel, SharePoint, Power Automate, Power BI
Marketing, Digital & AI Platforms
LinkedIn Campaign Manager, Sales Navigator, GA4, Hootsuite, Mailchimp, Zapier, Squarespace, WordPress, Descript
AI & Productivity
ChatGPT, Microsoft Copilot, Claude, Perplexity, Adobe Firefly
Testimonials
“Victoria brings a strong combination of creativity, strategic thinking, and visual communication to her work. She has a unique ability to synthesize multiple viewpoints and translate them into clear themes and compelling visuals that help teams articulate value more effectively. Her strengths in graphic design, storytelling, and collaboration make her a trusted partner across projects.
On a personal note, she is one of my favorite people to collaborate with when developing ideas. She listens carefully, asks insightful questions that uncover core value and audience alignment.”
“Victoria was instrumental in helping our team build an innovation day cybersecurity presentation and demonstration. Victoria helped the team develop a clear path for our clients and leadership who were all impressed with the way the information flowed and told a true story of what Veterans Affairs needs to do to transform their cybersecurity posture. She helped design and think through as-is and to-be states, timelines, and considerations that were well-received by a new and challenging client.”
“Victoria has consistently demonstrated exceptional efficacy as a subject matter expert in producing impactful videos for client meetings and proposals. Her deep expertise not only ensures that every video is tailored to meet client needs, but also elevates the quality and effectiveness of communication.
As a teacher and leader, Victoria has played a pivotal role in democratizing the video production process across Civil, evaluating the best tools, and leading comprehensive training sessions for all marketers and partner leads. Victoria’s leadership, innovation, and dedication make her truly deserving of this award.”
