Marketing campaigns translate strategy into coordinated communications that drive awareness, engagement, and growth. I support campaign development by aligning messaging, visual storytelling, and content across channels to ensure complex solutions are communicated clearly to target audiences. This work often supports market positioning, business development priorities, and organizational growth initiatives.

Tech in Health Campaign

Led a 12-week thought leadership campaign designed to showcase Booz Allen's healthcare technology expertise across six healthcare markets. The campaign highlighted emerging technologies, mission outcomes, and industry trends while strengthening Booz Allen's position as a trusted healthcare innovation partner.

Booz Allen Brand Channel Inclusion »

Outcomes

  • Increased visibility of Booz Allen's healthcare technology expertise across key healthcare audiences.

  • Strengthened market positioning through consistent thought leadership and customer-focused messaging.

  • Created a scalable campaign framework that supported engagement across multiple healthcare markets.

A digital graphic with a dark blue background featuring a network of glowing lines, dots, and numerical data points. Large text overlays read 'Health outcomes start with insight.' and 'Booz Allen' at the bottom.
Futuristic cityscape with colorful lights and a digital overlay of the words 'Turning complexity into clarity' and 'Boost All' in bold text.
Close-up of a person's hand holding a stylus or pen, with a digital interface overlay showing medical and technological icons, and the text 'AI that understands health:'.
A dark background with purple and blue hues, with the words 'Protect' and 'Booz Allen' overlaid in white and light blue text.

Healthcare Market Awareness Campaign

Following a major acquisition and expansion of healthcare capabilities, SAIC launched a targeted awareness campaign to strengthen its presence within the federal healthcare market. Through integrated advertising and customer-focused messaging, the campaign highlighted the organization's mission impact, and commitment to improving outcomes for agencies such as the Department of Veterans Affairs.

Outcomes

  • Increased visibility of SAIC's healthcare capabilities following a major acquisition. Strengthened brand awareness across federal healthcare audiences and industry stakeholders.

  • Created a consistent campaign message across advertising, digital, and customer engagement channels.

A child and an adult looking at a laptop screen showing a doctor in a white coat speaking and gesturing in a healthcare setting.
A female doctor showing health information on a tablet to a woman and a child in a medical setting.

Salesforce Subject Matter Expert

Watch one SME’s full interview here or click thumbnail above.

A woman with long dark hair smiling and touching her hair, seated indoors with a potted plant in the background.

To support a priority capture effort, I developed and managed a 10-week thought leadership campaign showcasing Booz Allen's Salesforce expertise and customer success stories. The campaign featured a series of video interviews with internal subject matter experts, structured around key win themes, customer challenges, and market differentiators. Content was distributed through LinkedIn and digital channels to increase visibility among decision-makers, influencers, and prospective customers.

Outcomes

  • Increased engagement with key customer influencers and stakeholders supporting a priority capture effort.

  • Strengthened Booz Allen's Salesforce positioning through consistent messaging aligned to customer challenges and win themes.

  • Generated reusable thought leadership content leveraged across business development, social media, and customer engagement initiatives.

CRM Adoption & User Engagement Campaign

To improve adoption of the organization's customer relationship management (CRM) platform, my team developed a multi-channel internal marketing campaign designed to increase user engagement, reinforce the importance of contact management. Using themed creative concepts, targeted messaging, and ongoing awareness activities, the campaign transformed a routine administrative task into a memorable and engaging experience.

Outcomes

  • Increased CRM adoption and user engagement across business development teams.

  • Improved customer and partner contact data quality, supporting stronger pipeline visibility and relationship management.

  • Earned Second Place in the ZweigWhite Marketing Excellence Awards (2009) for innovation in internal marketing

A handshake between two people, one wearing a brown glove and the other one a dark sleeve, with a background of a woman’s sleeve decorated with patriotic stars and stripes. The image is part of a poster with the message: "Together We Win" and advice about teamwork and updating contact lists.
A man in a blue shirt, red patterned tie, and a large watch, wearing a red, white, and blue Uncle Sam style hat, pointing towards the camera. The image has patriotic framing and text that reads, "I'm counting on you to update your contacts in Vision! Now take care of it!"
A woman dressed in a white shirt, wearing a red bow in her hair, saluting in front of red and blue rectangular backgrounds. She is positioned behind a vintage typewriter, with a sign above her reading "Victory waits on your fingertips" and a message below encouraging to make a pledge to enter contacts into Vision! Training is available now.
A woman with light-colored hair smiling, wearing a white blouse and dark skirt, saluting with her right hand while her left hand rests on her waist. Another person's hand and part of their face are visible on the right side of the image. The background is plain with a wall outlet visible near the bottom left.
A woman dressed as Rosie the Riveter with a red bandana with white polka dots, flexing her arm with a determined look. The background is yellow, and there is a speech bubble with the text 'We Can Do It!' at the top. The bottom has text promoting vision maintenance training.

Event Engagement & Lead Generation Campaign

Developed an integrated campaign for the ESRI User Conference designed to increase booth visibility, drive attendee engagement, and support lead generation efforts. A rock-band themed concept transformed the exhibit into an interactive brand experience through themed graphics, promotional items like temporary tattoos, VIP badges, and a Guitar Hero activation that encouraged participation and meaningful customer interactions.

Outcomes

  • Increased booth traffic and attendee engagement through a highly interactive event experience.

  • Created new opportunities for lead generation and relationship building with prospective customers.

  • Awarded Second Place in the ZweigWhite Marketing Excellence Awards (2009) for integrated campaign development.

A woman singing into a microphone at a crowded indoor event, with people watching and standing behind her.
A logo featuring a cluster of berries with wings, and a ribbon banner reading "Bad to the Berry" with additional text "Dewberry" above.
Black T-shirt with logo featuring a red berry with wings, a guitar, and the text 'Dewberry'. A VIP access pass and lanyard with the same logo are placed on the shirt, and a schedule or program is in the background.
Young boy with glasses smiling at the camera, showing a temporary tattoo on his arm, standing next to a suitcase. The background features carpeted flooring and parts of luggage and a backpack.
Two people laying a large, colorful banner on the floor that features a winged guitar with a red body and blue wings, and text that reads "Guitar Hero".