Campaigns & Growth Initiatives
Marketing campaigns translate strategy into coordinated communications that drive awareness, engagement, and growth. I support campaign development by aligning messaging, visual storytelling, and content across channels to ensure complex solutions are communicated clearly to target audiences. This work often supports market positioning, business development priorities, and organizational growth initiatives.
Messaging & Marketing Enablement
Short-form marketing assets designed to communicate capabilities quickly and clearly. These materials support
business development conversations, event engagement, and early-stage customer interactions.
Internal campaign graphic designed to celebrate milestones and reinforce team engagement around shared goals.
Team feature graphic highlighting subject matter expertise and the partnerships that strengthen solution delivery.
Title page design establishing the value proposition up front while creating an approachable visual connection with the audience.
Infographic promoting participation in a company wellness challenge while highlighting team progress and achievements.
Product slick sheets communicating solution capabilities and value.
Slick sheets communicating partnership and combined solution capabilities.
Product slick sheets communicating solution capabilities and value.
CRM Adoption Campaign
Internal Marketing Campaign / Change Management
This internal campaign was designed to increase adoption of a new CRM platform and reinforce consistent tracking of customer interactions across the organization. Through coordinated internal communications, including posters, email outreach, and branded materials, the campaign successfully increased platform engagement and improved the volume of customer contact data captured.
Outcomes
Increased platform adoption across teams
Improved customer contact data capture
Second Place – ZweigWhite Marketing Excellence Awards (2009)
Scalable Content System
Internal Initiative / Video Playbook
This structured playbook establishes a repeatable framework for producing video content at scale. By defining messaging fundamentals, production tiers, and standardized content “plays,” the guide enables teams to plan, develop, and deploy video assets efficiently while maintaining consistent brand storytelling.
Outcomes
Established a scalable content production framework and implemented review gates to improve efficiency and maintain quality standards
Defined stakeholder roles and expectations across the production process
Messaging Alignment. Ensures leadership agreement on value proposition and call to action before production begins.
Content Strategy Plays. Outlines repeatable video formats aligned to stages of customer engagement.
Content Strategy Plays Outlines repeatable video formats aligned to stages of customer engagement.
Customer Demo Play. Example execution framework demonstrating how product capabilities are communicated.
Production Workflow. Step-by-step process guiding teams from concept through delivery.
Process Governance. Defines stakeholder roles, approvals, and inputs required for successful execution.
Trade Show Engagement Campaign
External Campaign / Event Engagement + Lead Generation
This campaign was developed for the ESRI User Conference to increase booth visibility and encourage deeper engagement with attendees. A rock-band themed concept transformed the exhibit space into an interactive experience, encouraging visitors to participate rather than simply observe.
The campaign included themed exhibit graphics, tattoos, t-shirts, VIP badges, and an interactive Guitar Hero station that drew attendees into the booth and created opportunities for meaningful conversations. The initiative generated strong booth engagement and lead development opportunities and was recognized with Second Place in the ZweigWhite Marketing Excellence Awards (2009) for integrated campaign development.
Challenge
Stand out in a crowded conference environment and attract attendees to the booth.
Approach
Developed a rock-band themed booth experience with interactive elements and branded materials designed to encourage participation and conversation.
Outcome
High attendee engagement, strong booth traffic, and increased opportunities for relationship development and lead generation.
